There’s nothing quite like winter in New Hampshire. As someone who’s lived here for years, I’ve seen firsthand how the snowy season transforms the Granite State into a bustling hub for outdoor adventure. With ski resorts drawing thousands of visitors every winter, it’s a golden opportunity for vacation rental owners. If you’re looking to make the most out of your property during ski season, here are some practical tips that have worked for me and others in the community.
Understand the Market
New Hampshire’s ski season runs from mid-December to early April, with peak times around the holidays and long weekends like Presidents’ Day. Resorts like Loon Mountain, Cannon Mountain, and Waterville Valley are major attractions. These areas see a mix of families, couples, and friend groups, all searching for cozy places to stay after hitting the slopes. Knowing your audience is key to tailoring your property for maximum appeal.
Offer Winter-Ready Amenities
Winter visitors aren’t just looking for a place to sleep; they want a cozy retreat. Here’s what renters will love:
- Warm and Inviting Interiors: Think fireplaces, heated floors, and soft, plush bedding. Bonus points if you add seasonal touches like flannel blankets or hot cocoa kits.
- Ski-Friendly Features: Include ski racks or lockers for equipment storage and boot dryers to make mornings easier. If you’re near a resort, let your guests know!
- Convenience Items: Stock your property with shovels, salt for icy walkways, and even sleds for families with kids. Guests appreciate thoughtful extras that make their stay smoother.
Highlight Your Location
If your property is near a major ski resort, make that the star of your listing. Use phrases like “5 minutes from Loon Mountain” or “Walk to the slopes at Gunstock.” Even if you’re a bit farther out, emphasize other draws, such as beautiful winter hiking trails or nearby restaurants that cater to après-ski enthusiasts.
Boost Your Listing’s Appeal
A well-crafted listing can make all the difference. Use high-quality photos to showcase your property covered in snow or with a roaring fire in the fireplace. In your description, play up the winter charm and highlight amenities that cater to ski season guests. Here’s an example:
“Escape to this cozy chalet just minutes from Cannon Mountain. Unwind by the fireplace after a day on the slopes, or enjoy the fully stocked kitchen for a warm, home-cooked meal. With ski storage, boot dryers, and breathtaking mountain views, this is your perfect winter retreat.”
Get Smart About Pricing
Winter months are prime time for rentals, especially during holiday periods. Use dynamic pricing tools to adjust your rates based on demand. It’s also a good idea to offer discounts for longer stays—a family staying for a full week means less turnover and steady income.
Make Safety a Priority
Winter can be tough, and guests will appreciate it if you’ve taken care of potential hassles. Clear driveways and walkways of snow before they arrive, and leave salt or sand for any icy spots. Inside, make sure your heating systems are in good shape and carbon monoxide detectors are installed. Clear, written instructions for using fireplaces or space heaters are also a must.
Partner with Local Businesses
Here in New Hampshire, we love supporting locals. Consider teaming up with ski shops, restaurants, or even the resorts themselves to create special packages for your guests. Offering discounted lift tickets or meal vouchers makes your property even more appealing.
Work with a Property Manager
If you don’t live nearby or just want to take the stress out of managing your rental, consider partnering with a property manager who knows the area. They can handle bookings, maintenance, and even guest communication. It’s a great way to ensure your guests have a seamless experience while you enjoy the extra income. 10X Real Estate offers comprehensive property management services tailored to vacation rentals, ensuring your property performs at its best during ski season and beyond.
If you don’t live nearby or just want to take the stress out of managing your rental, consider partnering with a property manager who knows the area. They can handle bookings, maintenance, and even guest communication. It’s a great way to ensure your guests have a seamless experience while you enjoy the extra income.
Final Thoughts
Ski season in New Hampshire is more than just a picturesque time of year—it’s a chance to turn your vacation rental into a high-performing investment. By offering winter-friendly amenities, highlighting your property’s best features, and staying on top of maintenance, you can keep your calendar booked and your guests happy. And if you’ve got questions or need help managing your property, don’t hesitate to reach out. There’s nothing better than sharing what we love about New Hampshire with visitors from near and far.
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